Philadelphia Restaurant Website Case Study

 How We Helped Angelo’s Pizzeria
South PhilLy Scale Online

We redesigned Angelo’s Pizzeria’s website to deliver a faster, mobile-first ordering experience. Since launching in December 2025, the business has continued its impressive growth, achieving 80% year-over-year sales growth, processing 70,608 online orders, and serving more than 2 million online visitors.

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Sales Growth

80%

Year-over-year online sales growth following the website launch.

Online Orders

70,608

Online orders processed during the 12-month reporting period.

Store Visitors

2M+

Customers visited the online store over the last 12 months.

Completed Orders

66.3K

Customers successfully completed the online ordering journey.

Average Order

$47

Average online order value across more than 70,000 purchases.

The Client

Angel's Pizzeria logo with a circular badge design, showcasing the brand name and establishment year.

The Problem

Angelo’s Pizzeria had built an exceptional reputation for its food, but its website no longer reflected the quality of the brand or the scale of the business. As online demand continued to grow, the existing experience created unnecessary friction for customers trying to browse the menu, place orders, and interact with the business on mobile devices. The site needed more than a visual refresh. It required a modern, high-performance digital experience that could support increasing traffic, simplify online ordering, strengthen the brand, and provide a seamless experience across every device.

Our Solution

A high performing website built to scale

 We redesigned Angelo’s digital experience around the way customers
actually interact with the business: discovering the brand, browsing
the menu, and placing an order quickly from their phones.

01

Mobile First Ordering Experience

We simplified the customer journey so visitors could browse the menu, find essential information, and begin an order with fewer steps on any device.

02

Performance Built for High Demand

The site was optimized for speed, stability, and responsive performance to support heavy traffic and high-volume ordering during peak business hours.

03

A Digital Experience Worthy of the Brand

We translated Angelo’s reputation, personality, and recognizable visual identity into a polished website that feels authentic to the restaurant.

Results Snapshot

Business Growth

Year Over Year
Online Sales Growth
80%

Increase in online sales compared with the previous 12-month period.

Order Growth
74%

Increase in orders that generated online sales.

Average Ticket Growth
3%

Increase in the average value of each completed order.

Ordering Performance

Last 12 Months
Booked Orders
70,608

Online orders that generated sales during the reporting period.

Completed Orders
66.3K

Customers who completed the online ordering journey.

Added to Cart
110.7K

Customers who added at least one menu item to their cart.

Customer Engagement

Online Funnel
Store Views
2M+

Customers who viewed Angelo’s online storefront.

Menu Views
243.4K

Customers who moved from the storefront into the menu.

Menu Conversion Rate
27%

Percentage of store visitors who continued into the menu.

Visual Proof

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