PAID ADVERTISING and SOCIAL MEDIA CASE STUDY
How We Helped a Personal injury Law Firm
Generate More Cases
By combining high-performing Meta and Google Ads with strategic social media content, we built a client acquisition system that generated qualified leads, strengthened brand awareness, and helped turn attention into signed cases.
Qualified Leads
Generated across Meta lead campaigns
Signed Cases
New legal cases attributed to the strategy
Average CPL
Blended cost per lead across all campaigns
Ad Spend Managed
Managed across lead-generation campaigns
Campaign Duration
Months of continuous optimization
Personal INjury attorneys Bucks county, pa
Real Results. Real Law Firm.
Serving clients throughout Bucks County, Montgomery County, and Greater Philadelphia.
The challenge
Great attorneys deserve
a better marketing system
Zajac & Padilla had the legal expertise and reputation to serve more clients. What they needed was a modern acquisition system that combined paid advertising, strategic social media, and continuous optimization to consistently generate qualified leads and convert them into signed cases.
No scalable system for consistently generating qualified legal leads
Paid advertising lacked continuous optimization and performance testing
Landing pages and ad campaigns were not fully aligned for conversions
Organic social content wasn't being leveraged to strengthen paid campaigns
Limited visibility into campaign performance and lead quality
Performance data represents lifetime Meta campaign results through July 2026.
The solution
Our growth strategy
Every successful marketing system follows a process. Instead of relying on isolated tactics, we combined strategic content, attorney branding, paid advertising, and data-driven optimization into one integrated growth strategy designed to move prospective clients from first impression to signed case.
High Intent Audience Targeting
Campaigns were structured around workers’ compensation, car accident, and medical malpractice prospects actively seeking legal representation.
Scalable Meta Lead Generation
Meta campaigns were built to generate qualified inquiries at scale, with budgets continuously shifted toward the strongest audiences, practice areas, and offers.
Conversion Driven Ad Creative
Custom ads, attorney videos, and educational content were tested to improve relevance, build trust, and increase response rates across competitive legal markets.
Frictionless Conversion Paths
Lead forms and landing experiences were simplified to make it easier for injured prospects to request help and connect with the firm quickly.
Lead Response and Qualification
Inbound leads were tracked and followed up with directly to improve connection rates, identify qualified opportunities, and support more signed cases.
Continuous Performance Optimization
Lead volume, cost per lead, creative performance, and case quality were reviewed together to improve efficiency and scale the campaigns month after month.
one integrated growth system
The results speak for themselves
Every metric tells part of the story. Together, they demonstrate how an integrated strategy increased visibility, drove qualified website traffic, generated leads, and supported long-term business growth.
Paid advertising and social media metrics reflect platform-reported lifetime performance. AI call totals and live-conversation figures are conservative estimates based on documented monthly reporting periods. Metrics represent different stages of the acquisition process and should not be combined.
why it works
One Integrated System.
Better Business Outcomes.
Most agencies manage individual marketing channels. We connect them. Social media, paid advertising, search visibility, website conversion, and ongoing optimization work together to move prospective clients from first impression to signed case.
Educational Content
Built credibility and trust through attorney-led videos and educational social media content.
Paid Advertising
Meta and Google Ads captured high-intent prospects actively searching for legal representation.
Conversion Website
Dedicated landing experiences turned qualified traffic into consultations and new leads.
AI Lead Follow Up
AI responded instantly, qualified prospects, and booked consultations before leads went cold.
Signed Cases
Marketing performance and rapid follow-up worked together to convert leads into paying clients.
New legal cases signed in 16 months.
Total qualified leads generated through paid campaigns.
Successfully managed across Meta lead generation campaigns.
Lifetime blended cost per qualified lead.
Organic reach across Facebook and Instagram.
Estimated automated calls placed to engage and qualify prospective clients.
Success wasn't driven by advertising alone. By combining strategic paid media, educational content, a high-converting website, and AI-powered lead follow-up, we built a client acquisition system designed to consistently generate, engage, and convert qualified legal prospects into signed cases.
campaign proof
The Work Behind the Results
Every metric on this page is backed by real campaigns, real content, and real performance data. Below is a small sample of the videos, advertisements, analytics, and creative assets that helped drive measurable business growth for Howland Hess Birnbaum.
from the client
Hear It In Their Own Words
Ready to generate more cases?
Every successful law firm starts with a conversation. Let’s discuss how a custom digital marketing strategy can help your firm generate more qualified leads, increase visibility, and grow your practice.
Services
Website Design
Social Media Marketing
SEO & Digital Advertising
Graphic Design
Links
About
Services
Portfolio
Resources
Book Consultation
Privacy Policy
Terms of Use
Copyright © 2026 Moon Rooster LLC. All Rights Reserved.