paid advertising and social media case study
How We Helped a Philly Law Firm
Generate More Cases
We built an integrated marketing system combining SEO, social media, paid advertising, and conversion-focused web design to generate more qualified leads and signed cases.
People Reached
Views across Facebook and Instagram
Website Visits
Visitors driven from social media
Qualified Leads
Meta leads generated through paid advertising
New Clients
Cases signed through our integrated strategy*
Website Growth
Increase in overall website traffic
Personal INjury attorneys in Philly
Real Results. Real Law Firm.
Serving clients throughout Bucks County, Montgomery County, and Greater Philadelphia.
The challenge
Great attorney deserve
a better marketing system
Howland Hess Birnbaum had built a respected personal injury practice throughout Bucks County and the Greater Philadelphia region. What they lacked wasn't legal expertise—it was a modern marketing strategy capable of consistently generating visibility, qualified leads, and measurable business growth.
Static educational posts with limited engagement
Minimal attorney-led video or personal branding
Organic content and paid advertising operated separately
Limited website traffic generated from social media
No predictable system for generating qualified inquiries
*Pending final client confirmation.
The solution
Our growth strategy
Every successful marketing system follows a process. Instead of relying on isolated tactics, we combined strategic content, attorney branding, paid advertising, and data-driven optimization into one integrated growth strategy designed to move prospective clients from first impression to signed case.
Consistent Content System
We built a repeatable publishing framework across Facebook, Instagram, and LinkedIn to keep the firm consistently visible to prospective clients.
Authority Building Legal Content
Complex legal topics were transformed into clear, practical content that answered real client questions and established the attorneys as trusted experts.
Short Form Attorney Video
Attorney-led videos made the firm more approachable, increased audience retention, and helped potential clients connect with the people behind the practice.
Paid Lead Generation
Meta campaigns targeted high-value practice areas and were continuously refined to generate qualified inquiries at a measurable cost per lead.
Trust Before the Click
Organic content strengthened paid performance by giving prospects familiarity, proof of expertise, and greater confidence before submitting an inquiry.
Conversion Focused Optimization
Social performance, advertising results, website traffic, and lead data were analyzed together to improve the full journey from first impression to signed case.
one integrated growth system
The results speak for themselves
Every metric tells part of the story. Together, they demonstrate how an integrated strategy increased visibility, drove qualified website traffic, generated leads, and supported long-term business growth.
Social, advertising, and website metrics represent separate attribution sources and may include overlap. Tracked inquiries should not be interpreted as confirmed signed cases. Final client-acquisition totals are pending confirmation from the firm.
why it works
One Integrated System.
Better Business Outcomes.
Most agencies manage individual marketing channels. We connect them. Social media, paid advertising, search visibility, website conversion, and ongoing optimization work together to move prospective clients from first impression to signed case.
Educational Content
Builds familiarity, authority, and trust before the first click.
Paid Advertising
Captures active demand and generates qualified legal inquiries.
Search Visibility
Creates long-term discovery across Google and local search.
Conversion Focused Website
Turns attention into consultations through clear calls to action.
Continuous SEO Optimization
Increased long-term organic visibility through ongoing SEO improvements.
Increase in overall website sessions.
More prospective clients discovering the firm.
Tracked contact form submissions.
Qualified inquiries generated through paid campaigns.
Combined organic views across Facebook and Instagram.
Placeholder pending final confirmation from the client.
The objective was never to generate more likes. It was to create a scalable client acquisition system capable of consistently attracting, educating, and converting prospective clients.
campaign proof
The Work Behind the Results
Every metric on this page is backed by real campaigns, real content, and real performance data. Below is a small sample of the videos, advertisements, analytics, and creative assets that helped drive measurable business growth for Howland Hess Birnbaum.
client testimonial
hear it from the client
“I’ve used Moon Rooster for my business for about a year. The videos are great. I was initially not all that thrilled to be doing them, but they put me instantly at ease. I especially appreciate how hard they work to make sure I’m happy and comfortable with the content. I’ve recommended them to colleagues and have gotten nothing but positive feedback. Highly recommend.”
Ready to generate more cases?
Every successful law firm starts with a conversation. Let’s discuss how a custom digital marketing strategy can help your firm generate more qualified leads, increase visibility, and grow your practice.
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