A social media case study showing how we transformed a law firm’s social presence from static, low-impact posts into a multi-platform growth engine that drove sustained visibility and measurable website traffic.

Before working with Moon Rooster, Howland Hess Birnbaum’s social media presence was largely limited to static, text-heavy educational posts. While the content was informative and accurate, it struggled to capture attention, generate engagement, or drive meaningful traffic back to the firm’s website. Reach was limited, interaction was minimal, and social media functioned more as a passive information channel than an active growth driver. The firm needed a way to modernize its content strategy, expand visibility across platforms, and turn social activity into measurable business impact—without sacrificing professionalism or credibility.

See how a strategic social media marketing approach can drive consistent leads and measurable growth for your business.