case study
How Social Media Became a Reliable Lead Source for a Dental School
A social media case study showing how consistent content and engagement drove enrollment inquiries and measurable ROI for a dental assisting school.
The Client
The Problem
NEPADAS needed a more consistent and scalable way to attract prospective students and drive enrollment interest throughout the year. While the program offered clear career value, awareness and engagement were largely dependent on word of mouth and sporadic website traffic. Social media was active, but it wasn’t structured to consistently drive inquiries or support enrollment goals. As a result, form submissions were unpredictable, growth was slow, and it was difficult to tie marketing efforts directly to student enrollment and revenue.
Our Solution
Consistent Content System
We implemented a structured social media system focused on consistent posting, clear messaging, and repeatable content themes tied to enrollment interest.
Enrollment-Focused Messaging
Content was designed to answer common questions, reduce uncertainty, and clearly communicate the career value of the program to prospective students.
Short-Form Video & Reels
Reels and short-form video were used to increase reach, build trust quickly, and introduce the program in a format native to social platforms.
Clear Path to Enrollment
Social traffic was intentionally driven to enrollment forms, creating a direct and measurable path from content to student inquiries.
Engagement & Community Management
Comments, messages, and engagement were actively managed to increase visibility, build credibility, and keep prospects moving toward enrollment.
Trend-Driven, Relatable Content
Content ideas were built around current trends, short-form formats, and relatable scenarios that resonated with prospective students and encouraged engagement.
Results Snapshot
Visual Proof
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