case study
How Paid Ads Drove Qualified Leads for a Personal Injury Law Firm
A paid advertising case study demonstrating how strategic Meta and Google Ads campaigns generated 40 new legal cases in 8 months for a growing law firm.
The Client
The Problem
Zajac & Padilla needed a reliable way to generate consistent, qualified case inquiries in a highly competitive legal advertising landscape. While demand for workers’ compensation and auto accident representation was strong, paid advertising required a more strategic approach to reach the right prospects at the right moment. Rising ad costs, varying lead quality, and fragmented performance across platforms made it difficult to scale case volume efficiently. Without a cohesive paid media strategy focused on intent and conversion quality, growth through digital advertising was unpredictable and hard to measure.
Our Solution
Intent-Driven Campaign Structure
Paid campaigns were built around high-intent workers’ compensation and auto accident searches to reach users actively seeking legal representation.
Continuous Optimization
Ads, audiences, and bidding strategies were continuously refined to improve conversion rates, control costs, and maintain lead quality.
Clear Conversion Path
Traffic was directed to focused landing experiences designed to reduce friction, build trust quickly, and convert qualified prospects.
Custom Ad Creative
Custom creative was designed specifically for paid campaigns, ensuring messaging aligned with user intent and stood out in competitive feeds.
Organic Content Amplification
High-performing organic posts and reels were repurposed within paid campaigns to increase authenticity, relevance, and engagement.
Lead Response & Qualification
To maximize conversion value, we actively responded to inbound leads, placing outbound follow-up calls and tracking connection rates.
Results Snapshot
Client Testimonial
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See how a structured paid advertising approach delivered efficient lead generation and real client acquisition.
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