Treely is a custom-built internal web app designed to manage tree removal jobs from first inquiry to final invoice, giving the owner and partner a clear, real-time view of every job, dollar, and stage without the complexity of a full CRM.

Before Treely, every job was managed through a single, long-running iMessage thread between the owner and his business partner. That thread served as their entire operating system—tracking new jobs, scheduling work on the calendar, confirming details, and referencing past conversations to understand job status. The system technically worked, but it created major limitations. The iMessage thread had to remain untouched and organized, which meant the partners couldn’t even use iMessage to communicate normally. Everyday conversations were pushed to other apps like Snapchat or Instagram just to avoid cluttering the job thread. Over time, important details became harder to find, job status was unclear, and there was no structured way to track revenue or invoicing.

As the business grew, this approach became unsustainable. Jobs couldn’t be viewed in a pipeline, invoices weren’t tied cleanly to completed work, and revenue visibility required manual effort. Off-the-shelf CRMs were far too complex for what the business actually needed, adding unnecessary features without solving the core problem. The client didn’t need a traditional CRM—they needed a purpose-built system that replaced the iMessage thread entirely, streamlined job management, and made revenue instantly visible.

See what a custom-built web app could unlock for your business. If spreadsheets, texts, or off-the-shelf tools are slowing you down, we’ll design and build software around how you actually operate.